RENDEZVOUS’ ON PREFERENCE SELECTION

Dr. Sandhya, S.¹, Col. Prof. Dr. J Satpathy²

¹Research Head, NITTE School of Management, Bengaluru, India
²Professor, Poornaprajna Institute of Management, Mangaluru University, India

ABSTRACT: This paper offers a survey of the existing literature relevant to the research topic. It encompasses the historical evolution of preference – making, definition of preference – making, key attributes of preference – making, pros and cons of preference – making, varieties of preference – making, phases of preference – making process, approaches and contexts in preference – making, strategies for preference – making, frameworks for preference – making, innovation in preference – making, obstacles encountered by preference makers, hidden pitfalls in preference – making, and the notions of ‘unfavorable preference dilemma’ and ‘favorable preference dilemma.

KEYWORDS: Preference Making – Historical Evolution, Attributes, Strategies, Dilemma

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VOLUME 8 ISSUE 9 2024 Page No: 321 – 343

DOI: https://doi.org/10.71058/jodac.v8i9022