PEARL IN THE OYSTER: DECISION MAKING IN A COGNITO – OCULAR FRAMEWORK [MANAGING NEURO – DIRECTED HUMAN RESOURCES IN WORKPLACE]
Col. Prof. Dr. J Satpathy1, Prof. Dr. S. Sandhya2
1Director, Poornaprajna Center for Neuro-Management & Strategic Brain Research, India & Post – Doc Fellow, Poornaprajna Institute of Scientific Research, Bengaluru, India
2Professor and Academic Head, NITTE – NSOM, Bengaluru, India & Post – Doc Fellow, Poornaprajna Institute of Scientific Research, Bengaluru, India
Abstract: Actors in the world of work are facing an increasing number of challenges, including automatization and digitalization, new types of jobs and more diverse forms of employment. Mental events, however, distributed, provide the defining problems of the social sciences. What are our basic cognitive operations? How do we use them in judgment, economic decision, action, reason, choice, persuasion, and expression? Do decision makers know what they need to know? How do decision makers choose? What are the best incentives? When is judgment reliable? Can negotiation work? How do cognitive conceptual resources depend on social and cultural location? How do certain products of cognitive and conceptual systems come to be entrenched as shared knowledge and method? This paper discusses the new scaffold of decision making in a new world of work framework with neuromanagement as its ‘Fulcrum’.
Key Words: Brain Impressions, Decision Making, EEG and New World of Work.
VOLUME 10 ISSUE 03 2026: 49 – 130