ON SOME COGNITO–ENTREPRENEURIAL MODELS
Dr. Neil Bindemann, Executive Director, Person-Centred Neurosciences Society, United Kingdom
Dr. S. Sandhya, Professor & Academic Head, NITTE School of Management, India
Dr J Satpathy, Director (Research), ICN, Bogota
Dr Julio Ramirez, J. C., Chief Executive, ICN, Bogota
Ms. Adriana Isiadys Abanto, Chief Psychologist, ICN, Bogota
Abstract: What occurs in the brain when entrepreneurs make decisions, or are in the process of making them? Is the study of decision-making through cognito-management processes relevant for understanding entrepreneurial behaviour? Entrepreneurs frequently seek more information than is necessary, resulting in delays caused by the time required to process that information. Such delays can impair decision effectiveness. Cognito-management seeks to explain decision-making in terms of the capacity to process multiple alternatives and to select an optimal course of action. It examines how management behaviour shapes our understanding of the brain and informs models of management practice. This paper asks what coherent brain dynamics underlie prediction, control, and decision-making. Theoretical explanations suggest that the brain accomplishes these functions through neural computations. Deciphering such processes requires an understanding of the cognito mechanisms that implement value-dependent decision-making. This leads to the formulation of a cognito-management decision-making paradox. The aim of this paper is to explore how the brain implements decisions in ways that are directly tied to observable behaviour, and to propose a model of cognito-management decision-making that integrates cognitive, emotional, and managerial levels of analysis.
Key Words: Entrepreneurial Behaviour, Cognito-Management, Brain Dynamics and Decision-Making.
VOLUME 10 ISSUE 01 2026: 1 – 11