BRAIN FUNCTIONALITY, NEURO-PROCESSES AND ENTREPRENEURIAL BEHAVIOR
Prof Dr. J Satpathy, PDF Scholar, PPISR, Bengaluru, India
Prof Dr. S. Sandhya, PDF Scholar, PPISR, Bengaluru, India & Academic Head, NITTE School of Management, Bengaluru, India
Prof Dr. Dima R. Jamali, Dean, Adnan Kassar School of Business, Lebanese American University, Beirut, Lebanon
Abstract: The paper investigates the chaotic conditions that businesses and organizations face, emphasizing necessity of adopting new technologies and strategic thinking. The focus is on emerging field of behavioral sciences, particularly relationship between brain functionality, neurological processes, and entrepreneurial behavior. Research delves into investigation of brain wave activity, especially Alpha Waves, using a blend of theoretical and experimental methods to understand their influence on decision-making in uncertain environments. Vital questions are posed, such as how knowledge of brain wave activity can enhance decision-making in business and implications of these findings for entrepreneurial psychology and model resilience against adversarial attacks. Through empirical exploration and use of EEG (alpha waves), study links behavioral research with computational models, highlighting impact of brain functionality on entrepreneurial behavior and advocating for rethinking of decision-making processes. Ultimately, paper aims to develop more robust models that can reshape entrepreneurial strategies, thereby emphasizing importance of neuroscience in addressing management challenges. This paper illustrates the essential relationship between neuroscience and business strategy, advocating for a sophisticated approach to decision-making through the investigation of brain activity. With profound implications for direct behavior in a chaotic entertainment environment, the research urges organizations to adopt innovative decision-making frameworks that integrate empirical neuroscience findings. As organizations grapple with the complexities of the modern business landscape, embracing behavioral science insights and technological advancements such as Electroencephalography (EEG) will be critical to fostering resilience and strategic agility. Ultimately, investing at the intersection of neuroscience and decision-making will yield transformative results that not only improve individual decision-making but also elevate overall organizational performance.
Key Words: Alpha Waves, EEG (Alpha Waves), Neurosciences, Decision-Making and Behavioral Sciences.
VOLUME 10 ISSUE 03 2026: 180 – 233